A sampling of my visual and written style, featuring fine artwork, web design & writing, and other creative services.
Pilar Goldstein-Dea … Paintings & Photography
Website Design, Website Copy & Social Media Content Writing Samples
Content Writing : A short primer on what content writing is, using examples from one client who uses multiple social media channels to educate an audience well beyond his local clientele.
Website Reorganization & Copywriting for SEO: Chacaruna Healing Taking advantage of the multiple life experiences, wisdom paths, and teaching styles of this dynamic healer creates a site as full of character and promise as she does in life. Improvements included restructuring the site map and writing for better local engagement, without being able to rely on Google Business or other reliable SEO “tricks.”
Website Copywriting for SEO : This project with a local artist and craftsman included keyword research, competitor research, and collaboration to get the details just right for a website that is as expressive and kinetic as his artworks.
Website Copy Editing for SEO: The Pinball Doctor A small business owner with a wonderfully creative site had great writing to start, but just needed a boost to optimize for more local traffic. The project included keyword research, competitor research, and a look at creative ways to expand SEO.
Website Copywriting & Re-Design: THOTH The challenge: take an older, labyrinthine, complex site, improve the visitor experience, and yet maintain the unique character and voice of the organization it represents. Its multiple functions include background information, an emphasis on education and warm inclusivity, and calendars for multiple functions hosted by the org. Ease of use for the community and the organization itself was paramount; but SEO needed to prevent a sales-oriented sensation without forgoing conversions, instead inviting a feeling of initiation and belonging.
Website Writing, Research, and Design: CTD New England This massive project represented a vision that was a long time coming. Web presence for a well-established group with a mandate to inform, educate, and advocate, as well as serve as a gathering place for up-to-date research.
Website Design, Copywriting & Copy Editing with AI : Wagner Inspection An update to an old site, the mandate was to present a knowledgeable, personable expert in a concise but elegant format, sticking as close to the original as possible. The owner enjoyed experimenting with AI, which was then edited to echo the thoughtfulness of the human that prompted it.
Laughing Pebble Studio … Creative Services
Artwork for sale
Laughing Pebble Studio
Pilar Goldstein-Dea, Principal
Serving the Pioneer Valley & beyond
pilarkristine@laughingpebblestudio.com
(413)-977-3945
Pilar did more than edit. She sought understanding of my needs and made my voice more present in the content.
-GK, for editing
I can recommend Pilar without reservation.
-MB, for transcription work and copy editing
Creative, diligent, and self-directed, Pilar has improved my social media presence.
-EW, for copywriting, editing, social media management
Laughing Pebble Studio 