Social media is where people turn for connection, advice, recommendations, and connection, and that’s exactly why it’s perfect for small businesses.
There is a wise old adage that says that word-of-mouth is the best kind of advertising. It certainly holds true to this day, as it turns out 90% of adults trust these recommendations even from strangers.
This is, of course, why social media is so important for small businesses owners. We don’t have the traditional advertising power of large companies with limitless budgets. But we don’t necessarily want that, either, as many of us want something that’s more personal than corporate work, as well as a way to give back to our community.
Social media isn’t like traditional advertising because it incorporates that cherished element of word-of-mouth, and people really use it. In a nutshell, 84% of adults in the US consume social media of some kind, with an average of 2.5 hours spent scrolling, liking, and commenting each day. And importantly, 75% of consumers use social media to learn more about businesses, products, and services.
Service with a Smile, even on a bad day
If social media is where people turn for connection, advice, recommendations, and connection, what’s the best way to join the online community as a small business? The answer is a simple one: be yourself. People crave authenticity, and it’s no surprise why. We look for relatable connections because it’s reassuring to know we are not alone, especially after the last two years we’ve had in pandemic mode.
But does authenticity really work as a marketing strategy? “When someone tells us a genuine story, we are up to 22 times more likely to remember it, because we can resonate with it,” writes Lewis Schenk. So while a perfectly curated image might cause someone to pause their scrolling for a moment, it’s the connection to another human being who understands something about them that stays with them.
Laughing Pebble Studio Social Media Management
One thing we small business owners overwhelmingly value is flexibility. This is why I’ve organized my services à la carte, as a menu of many flavors and a multiplicity of combinations.
(Photo by Bich Tran)
You can choose from the menu of services (or even suggest an item that I haven’t yet listed!) to build a social media strategy that fits with your overall marketing needs. Your personal plan is organized monthly and paid month-by-month to accommodate the ebbs and flows of seasons and trends.
- Posts to platforms, eg: Facebook, Instagram, LinkedIn, Twitter, Pinterest
- Small posts include pictures, a line of text, or a favorite quote
- Medium posts include graphics or a single paragraph of writing
- Large posts are include longer articles, research, curated sharing
- Short videos, promotional videos, Facebook videos, Instagram reels, YouTube Shorts, TikTok
- Posts by special arrangement: Google Business, Alignable
- Photography and graphic design
- Analytics and research: we’ll review what’s successful, what needs more attention, and what should change
- Planning by season, industry, special events and other needs
- Keeping tabs on comments, messages, mentions, tags, and shares
- Curation of follow lists and followers
- Search Engine Optimization (SEO)
Send along your email if you’d like me to reach out!
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